Marcel Oosterwijk is Kennisland’s head of communications and seasoned can-do-it-all, responsible for the branding of KL and many of its projects. He makes ugly things pretty, bends words into smooth sentences and translates between different lingos. He also manages the development of websites and digital tools like kl.nl, leiderschapincultuur.nl and plug-in Art Up Your Tab. With a background in communication and sociology and extensive experience as a copywriter, editor, designer, strategist, sparring partner and photographer, he prefers to deal with solving social issues.
After completing a Higher Economic and Administrative Education in Eindhoven he decided to continue his studies. The tricks he had learned during his Communication studies were handy, but little is taught at the University of Applied Sciences about the reasons these tricks work and why things happen the way they do. Cultural Sociology studies++Cultural SociologyCultural sociologists gain knowledge of contemporary cultural developments in relation to social processes. at the University of Amsterdam filled these gaps and a twenty-page article++‘Het wassende web’Dutch only: ‘Het wassende web. De opmars van internet als persoonlijk communicatiemedium’ (AST year 29 p. 394-416). on the social implications of the internet as a personal communication medium in the Amsterdam Sociology Magazine put a nice end to his scientific ‘career’.
For three years he worked as a project manager/web designer at an ICT-bureau that specialised in innovative internet applications for welfare institutions. Then he became a graphic designer at an architects’ firm, where he translated sketches and technical drawings into (3D) presentations for future occupants and developers. Marcel’s leaps (from copy writer to web designer, from sociologist to communications specialist) illustrate what’s important to him: to explore as many worlds as possible, to keep on learning new things.
In his spare time Marcel often rides his motorbike with a backpack full of photo gear. If it rains, he likes to watch ++MoviesFavourite directors are Stanley Kubrick, Ulrich Seidl, Todd Solondz, David Lynch and Christopher Nolan. or make music. Marcel has developed into a specialised all-rounder. But there is always room for improvement. He would like to be a better photographer (see his website), a better furniture maker, and also a true world traveler. He might just do it all. To achieve the first, he is following a three-year course at the Photo Academy in Amsterdam.